Choose a relevant article
A link should help someone reading the surrounding article. Check whether the request calls for a new post or a link in an existing post, and only use a blog you are authorized to edit.
Blog
Sharing Links on a Blog.
Learn what to check before sharing a requested link on your blog, including audience fit, disclosure, instructions and proof. Sign in to see the requests available to your account.
Make the destination clear
Use descriptive link text that explains where the reader will go. Check that the published link works and that the page can be opened by the reviewer.
Identify paid placement
Make the commercial relationship clear near the recommendation. Check your publishing platform's rules and use the appropriate sponsored-link treatment when a link is paid.
Keep proof focused on the post
Read the Share Request's proof instructions before accepting. A public article URL can identify the published share; do not include private publishing credentials or visitor information.
Check the request before you accept.
Available requests depend on your account and eligibility. Sign in to review the actual link, pay, timing and proof instructions.
Google's guidance for paid outbound links. Also read paid-sharing disclosure rules.